The most professional looking $10,000 website will do you little good if you are not able to convert those one-time visitors into buyers. How do you best do that?

With email marketing. You are able to create relationships that last long past the first quick look at your website by sending valuable information, tips and special irresistible offers.

After all people buy from people they know like and trust so you want to become that likable person. You become friends first by showing you care about people.